By Brian L. Ott, Robert L. Mack

Totally revised to mirror today's media surroundings, this new version of Critical Media Studies bargains scholars a accomplished advent to the sector and demonstrates how one can imagine seriously in regards to the energy and impression of media in our day-by-day lives.

•Presents an attractive and complete creation to a huge variety of severe ways to the sector written in an available way
•Features a brand new bankruptcy on sociological research that unearths how audiences use media of their daily lives to control social roles, relationships, and contexts
•Offers huge updates to examples utilized in the e-book to mirror modern criteria, textual kinds, and viewers behaviors
•Delivers up to date media references that resonate with today's undergraduates
•Updated with extra worldwide examples for broader appeal
•Enhanced on-line assets, together with PowerPoint slides, try financial institution, examine courses and pattern assignments, to be had upon e-book at www.wiley.com/go/criticalmediastudies

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According to The Economist, planned obsolescence “is a business strategy in which the obsolescence (the process of becoming obsolete – that is, unfashionable or no longer usable) of a product is planned and built into it from its conception. 8 Source: DEG Year-End 2010 Home Entertainment Report, 2011. 25 Technological obsolescence occurs when a development in technology causes the ­previous generation of that technology to become obsolete, such as how CDs have made cassette tapes obsolete and digital music is now making CDs obsolete.

J. Smith, the new series scored a coveted broadcast slot following the network’s most popular program, The Vampire Diaries (another show sourced from Smith’s literary work). Moreover, the paranormal juggernaut Supernatural was entering its seventh season on the CW at the same time, suggesting that its dedicated audiences might also be open to adopting the spellbinding The Secret Circle as well. To some degree these strategic overlaps paid off. 1 Fans of the show were understandably puzzled, then, to learn in May 2012 that the CW had decided not to renew The Secret Circle for a second season.

While no media conglomerate has perfected this formula better than Disney, MCA/Universal offers one compelling example. We are speaking, of course, about the 1993 mega hit Jurassic Park. 22 The marketing hype paid off and Jurassic Park cleared a record $50 million its first weekend, eclipsed $100 million in 9 days, and eventually grossed over $350 million in the USA and Canada. ”23 The film’s international success was due in part to screenings of the film’s trailer in Japan through Panasonic, a company owned by Matsushita Electric Industrial Co.

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