By Craig Carroll

This quantity examines agenda-setting thought because it applies to the inside track media’s impression on company popularity. It offers interdisciplinary, foreign, and empirical investigations analyzing the connection among company recognition and the scoop media in the course of the global. offering assurance of extra than twenty-five international locations, individuals write approximately their neighborhood media and enterprise groups, representing constructed, rising, and frontier markets – together with Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, between others. The chapters current basic and secondary examine on a variety of geo-political concerns, the character of the scoop media, the perform of public kin, and the function of public family companies in all of the a number of nations.

Each bankruptcy is dependent to contemplate to 3 hypotheses within the nation lower than dialogue, together with:

  • the impression of media visibility on organizational prominence, top-of-mind know-how and brand-name recognition
  • the influence of media favorability at the public’s organizational photos of those firms
  • how media insurance of particular public concerns and information issues pertains to the institutions humans kind of particular organizations.

Contributors contextualize their findings in gentle of the geopolitical surroundings in their domestic nations, the character in their media platforms, and the connection among enterprise and the scoop media inside of their nations’ borders.

Incorporating scholarship from a extensive variety of disciplines, together with advertisements, strategic administration, enterprise, political communique, and sociology, this quantity has a lot to supply students and scholars studying enterprise and the scoop media.

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Additional info for Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets

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Discussion: Media Effects Media coverage is closely related to corporate reputation. There is a strong, positive correlation between position on the media agenda and overall public awareness. , finance, management, or quality) correlates with respondents’ rankings of those attributes for those companies. Finally, we found some support for the claim that positive media coverage is correlated with positive public image (although we also found a number of divergent cases). Though the analysis suggests that a correlation exists, we are unable to determine whether changes in corporate reputation are directly affected by media agenda setting, or whether there are intervening variables or even reverse causation.

While our study is the first attempt to present such an outline, it is based on preliminary fi ndings that need to be explored and expanded in future research. Our data are limited in that the hypotheses were tested on only 42 fi rms. Also, use of the Observer data precluded us from considering which dimensions or attributes of fi rms were covered. Similarly, the BNY data only concerned a sample of business leaders, and not a broader sample Corporate Reputation and the News Media in Denmark 31 of the Danish public.

Effect of public relations efforts on media visibility of organizations. Journalism Quarterly, 62(2), 358–366. Van Riel, C. B. , & Fombrun, C. J. (2002). Which fi rm is most visible in your country? An introduction to the special issue on the global RQ-project nominations. Corporate Reputation Review, 4(4), 296–302. Part II Corporate Reputation and the News Media in Developed Markets 2 Corporate Reputation and the News Media in Denmark Peter Kjaer and Mette Morsing In a small, high-trust country like Denmark with traditions of egalitarianism, participative management, and social-democratic politics, the corporate quest for social legitimacy has been tame (Greeness, 2003; cf.

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