By Rachel C. Weingarten

Praise for Career and company Cool

"Weingarten presents unique and clever insights in addition to a precious, and intensely cool,? read."
—Gerry Byrne, Chairman and founder, The Quill Awards/The Quills Literacy origin and Senior consultant, Parade guides and Nielsen company Media

"You not need to be a part of the previous Boy's membership to reach business-you simply need to understand how to navigate the terrain. With a feeling of humor, well-deserved knowledge, and functional recommendation, Weingarten?redefines the principles of commercial in profession and company Cool."
—Georgette Mosbacher, CEO, Borghese Cosmetics

"In Career and company Cool, Weingarten, identified for her distinct approach of mixing philanthropic beliefs with company wishes, stocks her recommendation and humor on?all issues business-from networking, communique, and interplay to style, good looks, and total kind for each point of your career."
—Elizabeth Woolfe, software Director, type pursuits Breast Cancer/Council of favor Designers of America

"Reading Career and company Cool was once like getting sage recommendation from a smart and witty ally. whereas it's a must-read for someone simply beginning their occupation course, it truly is both suitable for grizzled company veterans as well."
—Keith Nowak, Media family members supervisor, Nokia

"Rachel's insights are humorous AND informative! arrange your self for a enjoyable read."
—Susan Safier, vice chairman, Product Placement, twentieth Century Fox

"Career and company Cool is stuffed with juicy insights and laugh-out-loud moments. Weingarten has cleverly captured the essence of an elusive commodity-now that's cool!"
—Jillian Kogan, Director, MTV construction occasions & live performance Services

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Additional resources for Career and Corporate Cool (TM)

Sample text

Ka-Ching Cool You’re so money—literally. You work in a rarified air, and people’s future security depends on your investment ideas or input. You favor muted tones and rich fabrics. Your clothes speak volumes, yet never louder than you, and they always command respect. Ka-ching cool style icons: Martha Stewart, Meredith Vieira, Carly Fiorina. Creative Cool You’re an artist by word or deed. You entertain, delight, and engage those around you. Your clothing tends to shimmer or sway, and often floats behind you in a cloud of indefinable perfume.

Mostly C’s You’re in danger of falling into a rut. You need to find more balance in your life between family and work. You don’t have to do everything on your own. Learning to delegate would give you more time to concentrate on building your brand at work, and also allow you to spend more time with friends or loved ones. You don’t have to solve everyone’s problems—concentrate on your own for now. Make a three-month projection of where you are now in your career, and put in soft and hard targets.

Like most smart women, I also have a love/hate relationship with some of the fashion and beauty advertising and copy aimed at women. Much of it, instead of celebrating or, at the very least, accepting our unique features or figure flaws, coyly provides us with a whole new set of insecurities. While researching my book Hello Gorgeous! Beauty Products in America ’40s–’60s, I came to realize that in many ways, the more that advertising geared toward women changes, the more it stays the same. In the mid-twentieth century, a woman was assured that a spritz of perfume, a swipe of lipstick, and a dusting of powder would render her irresistible.

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